Expanding the APAC Footprint to Meet Surging Demand from Global Professionals and Inbound Travelers
(※日本語は一番下に併記しています。また、全文PDF版もダウンロード可能です）
Hmlet Japan Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Kenichi Sasaki) is
pleased to announce that its holding company, FL Japan Holdings Co., Ltd., has acquired
Habyt Pte. Ltd. (“Habyt APAC”) from Germany-based Habyt GmbH. This acquisition makes
the prominent Singapore and Hong Kong flexible living operator a wholly owned subsidiary of
the group.
Through this acquisition, the total number of units under management by Hmlet Japan (1,613 units), Blueground Japan (253 units), and Habyt APAC (829 units in Singapore; 232 units in Hong Kong) will reach 2,927 units. This establishes the group as a major player in
the Asia-Pacific (APAC) region among Japan-based flexible living operators.
Following the acquisition, Habyt APAC will be led by Yoan Kamalski, the original founder of Hmlet Pte. Ltd. in Singapore who currently serves on the Board as Director of Hmlet Japan.
■Hmlet Properties in Singapore
Common areas of our property in central Singapore
Flagship property in Singapore
■Background: Expanding to APAC After Six Years of Growth in Japan
Hmlet Japan was established in 2019 as a joint venture between Mitsubishi Estate Co., Ltd. and Singapore-based Hmlet Pte. Ltd. (the original Hmlet, now Habyt APAC).
Centered on "thoroughly simplifying contract procedures" and "creating resident
communities," the company has pioneered flexible living as a new lifestyle standard in Tokyo and Osaka.
The external environment remains highly favorable. As the number of foreign visitors to Japan continues to set new records annually in the post-pandemic era, the rise of borderless work
styles-such as digital nomadism-has led to a rapid expansion in demand for
mid-to-long-term international residents. Recognizing that global mobility is reaching
unprecedented levels, the company determined this to be the ideal timing to expand the
operations it refined in Japan into the broader Asia-Pacific region.
While Singapore’s Hmlet was integrated into Germany's Habyt GmbH in 2022 to become
Habyt APAC, Hmlet Japan became a 100% subsidiary of the Mitsubishi Estate Group during
that period. Hmlet Japan has grown steadily by strengthening operations through digital
product development, expanding into Osaka in 2025, and reaching a management scale of
1,609 units as of April 2026. Furthermore, Yoan Kamalski, the original founder of Hmlet,
joined the board of Hmlet Japan in April 2025.
By bringing the original Singaporean "creator of the Hmlet brand" under the Japanese entity's umbrella, this acquisition ensures the continuous growth of the Hmlet brand and drives its re-expansion across the Asia-Pacific region.
■Key Objectives of the Acquisition
１．Acquisition of Global Bases:
Securing operational foundations in Singapore (829 units) and Hong Kong (232 units), along with a workforce and organization possessing global expansion expertise. Post-acquisition, Habyt APAC will be led by CEO Yoan Kamalski to drive growth across the region.
２．Evolution of the Digital Platform:
Inheriting the property listings accumulated by Habyt APAC to complement Hmlet Japan’s existing digital products, further evolving a living experience where move-ins, move-outs, and community building are seamlessly managed digitally.
3. Centralization of Decision-Making in Japan: By consolidating the group’s headquarters
functions in Japan, the company will accelerate decision-making and provide consistent, high-quality service throughout Asia.
■Future Outlook: 35,000 Units and ￥10 Billion Operating Profit by 2035
Using this APAC acquisition as a catalyst, the group companies under FL Japan Holdings aim
to manage a total of 35,000 units both domestically and internationally, achieving an
operating profit of over ￥10 billion by 2035. Our goal is to become the world’s largest
flexible living operator by 2035.
In the center is Mr. Sasaki, CEO of Hmlet Japan; on the right is Mr. Kamalsky, CEO of Hmlet APAC; and on the left is Mr. Yokote, CEO of Blueground Japan.
■Comment from Kenichi Sasaki, Representative Director & CEO, Hmlet Japan / FL Japan Holdings
"In October 2019, we established Hmlet Japan as a joint
venture between Mitsubishi Estate and Hmlet Pte. Ltd., then a Singapore-based startup. Over the past six and a half
years, we have addressed the challenges of the Japanese
rental market and the housing needs of international
residents, refining an operational style that prioritizes
community. We are now at a major turning point, welcoming back the Singapore base and the APAC business opportunities that were the very inspiration for Hmlet Japan’s birth.
Hmlet’s vision is to 'create a new standard of living as the
world’s most trusted flexible living platform.' We want to
make a world where people can freely choose where, how
long, and in what style they live. With that conviction, we
intend to bring our service-a blend of technology and human warmth-from Japan to the world. This M&A is not merely an expansion of locations; it is a vital step in realizing global
expansion by fusing the operations cultivated in Japan with
the history and culture of the original Hmlet.
I am thrilled to have Yoan Kamalski, the founder of the
original Hmlet, join us on this journey as CEO of the APAC
business. With our partners and colleagues, we are driving a 'new standard of living' across the APAC region as we work toward our 2035 goal of 35,000 units."
■Comment from Yoan Kamalski, Hmlet APAC CEO & Founder
“Hmlet started as a bold idea about how people should live - more flexible, more global, and more human. In the early days, we focused on proving that this model could exist and resonate with people across cities.
Today, coming back into Hmlet at this stage is not about
revisiting the past, but about building on a much stronger
foundation. Together with Ken-san and the team, we now
have the opportunity to take that original vision and scale it in a way that is more disciplined, more structured, and truly
long-term.
Japan has become the operational and strategic backbone of Hmlet, and that strength allows us to expand across APAC
with consistency, quality, and trust. By combining the
entrepreneurial spirit that started Hmlet with the rigor and
long-term mindset built in Japan, we believe we can define a new global standard for flexible living.
Our ambition is simple but ambitious: to create a platform
where people can live seamlessly across cities, without
friction, and with a strong sense of belonging. I’m excited to
lead the APAC business alongside Ken-san and our partners, and to build Hmlet into one of the most trusted living
platforms in the world.”
訪日外客数5,000万人時代の勝機を掴む。三菱地所グループのHmlet、フレキシブル・リビング大手のシンガポール・香港事業を買収
～世界を跨ぐビジネスパーソン需要を追い風に、アジアの主要フレキシブル・リビング事業者へ～
Hmlet Japan株式会社は、同社持株会社のFL Japan Holdings株式会社が、シンガポール・香港でフレキシブル・リビング事業を展開するHabyt Pte. Ltd.社（以下「Habyt APAC」）の全株式をHabyt GmbH（本社：ドイツ）から取得し、完全子会社化したことをお知らせします。
本買収により、Hmlet Japan、Blueground Japan、Habyt APACの3社合計運営室数は2,927室に達し、日本を本拠とするフレキシブル・リビング事業者として、アジア太平洋エリアにおける主要プレーヤーの一つとなります。買収後のHabyt APACは、旧Hmlet社の創業者であり、Hmlet Japan取締役のヨアン・カマルスキー氏がCEOとして率います。
■ 背景：日本での6年間の成長を経て、次なるステージへ
Hmlet Japanは2019年、三菱地所株式会社とシンガポールのHmlet Pte.Ltd.社の合弁会社として誕生しました。「契約手続きの徹底的な簡略化」と「入居者コミュニティの創出」を軸に、東京・大阪でフレキシブル・リビングという新しい暮らしのスタンダードを広めてきました。
外部環境も追い風となり、訪日外国人数はコロナ禍以降毎年過去最高を更新する中、デジタルノマドをはじめとするボーダーレスな働き方の浸透により、日本における外国人中長期居住者のニーズは急拡大。グローバルな人の移動がかつてない規模で活発化しており、日本で磨いたオペレーションをアジア太平洋地域に展開するタイミングと判断し、本買収に至りました。
シンガポールのHmlet社は2022年にHabyt GmbH社に統合されHabyt APACとなりました。Hmlet Japanはその間に三菱地所グループ100％資本の子会社となり、デジタル・プロダクト開発でオペレーションを強化しながら着実に成長を続け、2025年の大阪進出を経て、2026年4月現在の運営室数は1,613室に達しています。また2025年４月からは、旧Hmlet社の創業者Yoan Kamalski氏がHmlet Japan取締役に就任しています。
今回の買収は、かつて、Hmlet Japan設立を三菱地所と共にした「Hmletブランドの生みの親」であるシンガポールのHmlet社を、日本法人が傘下に収めることで、Hmletブランドの継続性ある成長とアジア太平洋エリアでの再展開を推進します。
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