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サッポロ、「サッポロ生ビール黒ラベル 賀春」を数量限定発売

サッポロビールは、「サッポロ生ビール黒ラベル 賀春」を、数量限定で12月8日に発売する。価格はオープン価格。

「サッポロ生ビール黒ラベル 賀春」は、1977年に当社が先駆けて発売して以来、新年のおめでたい気分を盛り上げるビールとして34年もの間、幅広く支持されている。今回の「サッポロ生ビール黒ラベル 賀春」も、めでたい新年の食卓や飲食店を華やかに演出する。

今年のラベルも、昨年のデザインを踏襲。ゴールド地に初日の出をイメージしたデザインをベースに、書道家・石飛博光さんによる「賀春」の赤い筆文字を中央に大きく配し、お正月のめでたさを表現。

またラベルの片隅には、来年の干支である“辰”の落款もデザインされ、一層お正月気分を盛り立てる。
詳細はサッポロビールHP(http://www.sapporobeer.jp/)で確認できる。

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